Chevrolet - Cruze launch

How do launch a new car with more than just a list of features and pretty car shots? With funny short stories about the surprising ways it can impact your life.

"Status" (the first spot below) debuted on the Super Bowl. P.S. When you put your wife's name in a Super Bowl spot, you earn major points.

How do you introduce a brand new car to America? With confidence, a touch of humor and lots of great looking car footage. These launch spots for the new Chevrolet Cruze use third-party accolades for credibility and call out the competition by name to let the public that there’s a new kid in town.