Good Fur - Fur is Family

Our friends at Grove Collaborative asked us to help them launch their new, sustainable pet grooming line called Good Fur. The new brand is built around the idea that “fur is family.” And like all family, our pets deserve the best. So they created a pet grooming line with personal care standards. Organic ingredients. 100% natural fragrances. (We were on set with these shampoos and we can vouch—they smell great.) Plus plastic-free refill bottles. The result: pet care products that are (pun alert)…good fur your pet and good fur the planet. (See what we did there?)

Agency SOS embedded with the brand team to produce a photo shoot, create images for product pages, and make video and static social ads for the launch. The resulting campaign is bright, bold, and social-first. It celebrates the joy and color our pets bring to our lives and champions the belief that they are worthy of the very best.

FL02_FULL_LINE_2.jpg
CS01_SOOTHING_COLLECTION.jpg
CS03_FLEA_AND_TICK.jpg
PS01_PUPPY_SHAMPOO.jpg
HM03_SPRAYING_FLEA_AND_TICK.jpg
HM07_PUMP_TOP_PUPPY_SHAMPOO.jpg
HM01_PUMPING_SOOTHING_SHAMPOO.jpg
FULL LINE.jpg
DOG_OWNER_ORANGE.jpg
DD04_DOG_OWNER_GREEN.jpg
DD03_DOG_OWNER_BLUE.jpg
DD02_DOG_OWNER_YELLOW.jpg
DT02_DOG_TOWEL_YELLOW.jpg
DOG_TOWEL_ORANGE.jpg
DT04_DOG_TOWEL_GREEN.jpg
DT03_DOG_TOWEL_BLUE.jpg
BP01B_SMOOTHING_SHAMPOO_WASHED.jpg
BP02_PUPPY_SHAMPOO_WASHED.jpg
BATH.jpg
BP03_FLEA_TICK_SHAMPOO_PUMPED.jpg

CREDITS

Client: Grove Collaborative
VP, Creative & Co-Founder: Jordan Savage
Sr. Manager, Creative Operations: Emma Boyle
Art Director: Tracy Taylor
Copywriter: Kate Seaton

Agency: Agency SOS
Creative Director: John Kovacevich
Producer: Michael Kennedy
Photographer: OldFriend Productions
Video Production: The Bridge

Campaign Launch: December 2021