Knotel - Tailor made

The world's most tailored office solution deserves the world's most tailored ad campaign.

As opposed to the We Works of the world, Knotel customizes office space for its clients while offering maximum flexibility. So we designed a campaign that used combo of direct-address billboards calling out individual CEOs plus a custom online experience featuring 3D workspace models.

(Of course, the campaign wasn't just for these eight companies we called out. By letting everyone "peek in," we let the world know that Knotel takes a customized approach for each and every one of its clients.)

A custom URL for each CEO led to a tailored 3D virtual office for his/her company. The virtual rooms highlighted the values of the particular company and the ways that physical office space could help that company better live those values.

Each URL led to an interactive 3D office space