Ooma - Business Phone Bliss

Small business owners have plenty to worry about these days. What if their business tech could be a source of calm instead of a source of stress? That’s the idea behind a new campaign from Ooma, Inc., a smart communications platform for businesses and consumers. 

In a series of three 15-second ads, small business owners float in their office and ask the viewer, “Looking for business phone bliss?” 

Each spot highlights a different Ooma benefit: business apps that make you mobile, features that free you up to get more done, and tools that help you build stronger relationships with your customers. Each ad ends with an invitation to “find small business calm at ooma.com.”

The digital campaign will air on the Google ad network, pre-roll on YouTube, and on Ooma’s social channels. It will start running in May. A companion radio campaign is currently airing nationwide.

“The campaign is a light, fun way to remind business owners that their communication tech doesn't need to be a hassle AND to help them remember the Ooma name,” said Agency SOS Creative Director John Kovacevich. “Plus, when you say ‘Ooma,’ it’s very calming. Try it. Really stretch it out. ‘Oooooooooooooma.’ It feels good, right?”

“Ooma business phone service has exploded in recent years as businesses need to do more with less,” said Jim Gustke, vice president of marketing Ooma. “We built our Ooma Office service with advanced features to help businesses run more efficiently and work from anywhere.”

The ads were created by Agency SOS and produced by Little Moving Pictures, both located in San Francisco. Agency SOS also wrote and produced the companion radio campaign.

CREDITS

Client: Ooma
VP of Marketing: Jim Gustke
Senior Director of Brand Marketing: Onita Mihaly

Agency: Agency SOS
Writer/Creative Director: John Kovacevich
Business Affairs: Jaime Szefc

Production / Post Company: Little Moving Pictures
Director: Lydia Fine & Tony Blahd (Double Solitaire)
Producer: Jeremy Summer
Assistant Director: Hilton Day
Production Coordinator: Alba Roland Mejia
Director of Photography: Ethan Indorf
Gaffer: Chris Galdes
VFX Supervisor: Noe Chavez
Wardrobe Stylist: Katie Sugarman
Hair/Make-Up: Emily Simms
Editors: Caleb Stumpfl, Nathan Petty
Color: Sean Wells, Roast & Post
Sound Mixer: Adam Myatt, Roast & Post
Casting Director: Gregg Cohen

Radio Production: Handsome Sound
Record/Mix: Eben Carr

Campaign Launch: May 2022