6-Week Brand Strategy Bootcamp
We took years of brand strategy work and distilled it into a fast, focused curriculum. And we customize that work for your brand’s particular needs.
Designed to avoid the pitfalls of so many planning efforts, Bootcamp provides momentum, gets you clarity about your core brand questions, and (perhaps most importantly) gets your stakeholders on the same page.
It’s especially valuable for existing brands that need a refresh and may be struggling to take that next step forward.
You walk away with a clear, compelling brand strategy blueprint that will focus and inspire your work for the next 3-5 years.
The Program:
The 6-week curriculum includes:
Online training modules
Exercises to hone in on your specific brand needs
A methodology to build consensus and get your team on the same page
Writers to help craft your new brand manifesto
Personalized, one-on-one support
Flexibility to work at your pace on your schedule
You Walk Away With:
Clarity about WHY your company exists and what you’re trying to achieve
A clear, concise, prioritized list of brand truths
Your brand promise and value proposition
Your target audience defined
Insights about your target market
Key brand goals (and the start of a brand dashboard)
Guidelines around your brand voice and personality
New brand manifesto
Action plan for next steps (which may include research options, brand guide development, etc.)
Let’s Talk
Let’s talk about your brand strategy needs. Click the button below to pick a time to speak with John, our founder.
After completing the short questionnaire, we will meet with you on video call to see if our program is a good fit. If you have any questions, email hello@agencysos.com.
"I would definitely recommend Brand Strategy Bootcamp to any Marketing Director or management who needs to take a deep dive into the brand’s deliverables. It sounds like an overwhelming task, but the Agency SOS team break it down into really manageable weekly topics. When you walk away, you’ve found your brand’s white space and have an invaluable library of marketing information about your own brand!"
— Amy Piccoli, Director of Marketing, Trantolo & Trantolo
“John is the most strategic and collaborative creative partner I have ever worked with. A true partner to the business who not only delivers best-in-class creative, but passionately works through your business challenges and your strategy with you every step of the way…a critical driving force in developing our distinctive position in the category and the strategy to bring it to life.”
— Kate A., VP of Marketing, food & snack brand
“Agency SOS was truly instrumental to the launch of our brand. We came to them looking for unique, creative ideas on a short timeline and they delivered (and then some!) John and his team seamlessly integrated into our company culture and brought an invaluable perspective on both the creative execution and the overall brand positioning. If you’re looking for a true creative partner, look no further.”
— Kevin Swett, VP Digital & E-commerce, SOMOS Foods
"SOS was a terrific partner, helping us refresh our strategic platform and redefine how consumers experience our brand. They are an absolute pleasure to work with—smart, organized and best of all fun."
— Charlie Byron, Senior Director Brand Marketing, Omada Health
Frequently Asked Questions
How do you work with my existing creative team/agency? We are a complimentary resource. Think of us a strike team that parachutes in, accelerates the process, leaves you with valuable assets for the brand, and then gets out of your hair. Some clients hire us to stick around and help with other projects once the strategy work is done (brand guide development, creative campaign accelerator) and others take the strategy playbook and run. Both are A-OK with us!
What do you mean by “online training?” What happens over the six weeks? As part of the program, members of your team get access to an online hub exclusively for your project where we guide you through the various steps. Each week, we cover a different element of your brand strategy. The activities for the week include video training modules and worksheets that you complete at your own pace, as well as online support, and weekly check-ins. We’ve found that this results in fewer meetings, more focused work, and better results. (Let’s jump on a call and we can walk you through the program and explain what each week looks like.)
How much time does this require from me? The program will require 3-4 hours a week, including a kickoff meeting and several one-hour check-in meetings at various program milestones. We’ve designed the program to cut out the fluff, focus on essential work, and allow flexibility as to when you complete your portion of the work. It’s definitely not a full time commitment for six weeks, but there IS work for you to do as part of this program—the strategic foundation for the brand must be built with those stakeholders that will be responsible for implementing the plan.
How many people can participate? You can include as many members from your team as you wish. Many of our clients use these programs as a way to get multiple stakeholders involved in the same process and invested in the outcome.
Keep in touch
Not quite read to schedule a call by want to stay in touch? Join our mailing list and we’ll keep you informed about upcoming programs.