Tostitos - Ponderances

When the market is so flooded with new competitors, how do you get consumers to take the time to consider why one brand is better than another? We needed to get people to stop and think. And we wanted to arm them with information so they could make a better decision.

So we created a campaign as simple and honest as the brand itself—one that explores what really floats through your mind when faced with a wall of choices at the supermarket.